nexgenJanuary 27, 2020 at 1:04 pm #982
1. Prototype Designs Faster And CheaperCreating new designs and testing them has always been an expensive and challenging task for furniture producers. Luckily for you, disposable props are a thing of the past. 3D modelling software can be used to render and test your designs effortlessly and much cheaper than traditional means. There is no need to waste money on props and even start serial production until a digital prototype is greenlit.
2. Order More Affordable Photorealistic Images For Higher ReturnsYou are used to taking photos of your goods for catalogues and websites, but 3D product visualization can supplant photography entirely for a few significant reasons. First, modern 3D modelling software can create objects indistinguishable from real counterparts. Second, such images can demonstrate an item from all sides, allowing basic (yet very effective for customer attraction) 360-degree views. Finally, unless you’re shooting furniture pictures yourself in a makeshift studio, photography is expensive. You can order dozens of renders for what amounts to one professional photoshoot while retaining the same visual quality. Be it lifestyles or white background shots, 3D modelling for ecommerce visually represents your merchandise in the best way possible.
3. Use Interactive VisualsModern clients want interactivity from visual content, be it just animation or something they can drag across the screen, change on spot or resize. Creating something like that would be extremely difficult or even outright impossible with photography – and this is where 3D modelling for ecommerce comes in. Since 3D models are purely digital, a 3D artist can apply changes on the fly: add additional elements to surroundings, switch colour, material or shape, set up another type of lighting or change the time of day and so on. As a result, there can be multiple iterations of essentially the same object but in different styles or demonstrating different models. The programmers and web specialists can then turn that heap of data into a product page add-on that allows potential customers to see all available options with 360-degree views and choose the ones they really want to buy. Another creative use of 3D modelling is making modular 3D models in order to add a disassemble/reassemble feature to the product page, a sort of interactive three-dimensional user manual or just an entertaining widget to demonstrate object’s quality.
4. Have A Supply Of Pictures For Later UseHaving enough imagery for the current marketing campaign is a good thing, but having a supply of pictures in store for later use is even better. Since 3D modelling for ecommerce is about visualizing things that don’t exist yet it would be a great idea to order pictures of furniture collections you’ve got planned for the future. This kills two birds with one stone – you have a hefty stock of images for emergencies and future marketing campaigns and also you have a base for modifying existing designs you’ve planned.
5. Test New Furniture Designs Before Producing ThemThe Internet has retired old ways of testing new designs, and 3D modelling for ecommerce has helped this trend a lot. Today there is no need to produce disposable props for presentations. There is no need to conduct formal presentations for mass audiences in the first place. Enter social media – the ultimate marketing tool of the 21st century (at least for now). To test new designs, a furniture producer can just order a visualization of their new design and advertise it via Facebook, Twitter, LinkedIn and Instagram to check it’s the reception by clients. If the popular opinion is low, there are no strings attached – it’s only pictured, after all. After that, it’s just rinsed and repeat until a furniture piece or collection trigger a positive response. This method cuts a lot of unnecessary costs and drastically increases revenue as a result.
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